The “it girl” dress is not a new concept, but extreme hyperconsumption is. Today, the fashion industry alone is responsible for more carbon emissions than international flights and maritime shipping every year.
“If I see something, I want it. No one thinks about their purchases. They want to be able to have something that is popular, that is in the moment, because I want to be popular and I want to be in the moment,” Battle says. “And then when the next thing comes, I'll just discard the things that I bought before and go buy whatever the next new thing is.
Natalie Duarte bought the same $17 dupe off Amazon as DeRosa. When Duarte purchased it, she says she didn’t know the dress was a duplicate of someone’s design. Nonetheless, she created athat had more than 54,000 views. When you search “Mirror Palais dupe” on the app, her video one of the top results.
“I was getting hate that my purchase wasn't ethical and people are saying I'm the contributor to child slavery,” Duarte says. “At the end of the day, it was a purchase that I was really happy with and I know it was unethical, but I grew up shopping at flea markets, so I don't feel bad for my purchase.”
Duarte understands why people were upset. She says she also didn’t know that the dress she bought was made using
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