Taylor Swift says goodbye to the Eras Tour.
Writer Aisling Murphy, music journalist Suzy Exposito, and Swift Alert app creator Kyle Mumma join Elamin Abdelmahmoud to discuss how this massive tour changed fandom culture and the music industry.Taylor Swift's epic Eras Tour wrapped in Vancouver this past weekend. Nearly two years and 149 shows later, it became the most financially successful tour in history, generating over $2 billion in ticket sales.
But Eras fever took over the world, even for those who couldn't manage to snag a coveted ticket to the tour. Fans created live streams of the shows and apps that tracked surprise songs and the singer's outfits, amassing an even larger audience for Swift.creator Kyle Mumma join Elamin Abdelmahmoud to discuss the Eras Tour's massive impact on social media and fandom, the music industry and Taylor herself.
Aisling, what do you make of the live stream culture around the Eras Tour? How do you think that has changed the Internet?I feel like you can't really talk about the Eras Tour without the live streams, when you think about how many people weren't able to get tickets. With the live streams, the point of them is they're not very good, they're definitely not the best way to experience a concert.
Suzy, do you want to talk a little bit about the ways that Taylor has managed to make a tour that has had literally billions of dollars in sales feel like an intimate television show that you're watching in your own house? How does a pop star go about even doing that?I think it's by harnessing the parasocial relationship of it all. One thing that Taylor is really good at is harnessing the fan community, keeping them engaged by making it feel personal.
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