From left, Katie Baker as Cassie, Ian Harding as Logan and Lindsay Lohan as Avery appear in a still from Netflix's Our Little Secret.
Netflix has put out three of its own Christmas movies this season — stepping into a market long dominated by cable channels like Hallmark and Lifetime. But experts say the streaming giant is bringing its own twist to the formulaic fare.From left, Katie Baker as Cassie, Ian Harding as Logan and Lindsay Lohan as Avery appear in a still from Netflix's Our Little Secret. It's just one of the streamer's releases this year that is courting the holiday crowd.
But as derided as they are, the formula works. Hallmark has spent the last decade as the most-watched entertainment network on cable for adult women during the holiday season,, Hallmark's "Countdown to Christmas" programming is one of the last examples of linear TV actually improving its ratings year-over-year — making Hallmark "TV's last great basic-cable channel.
According to Katz's company, that demand is only growing. So it makes sense, he says, that Netflix has borrowed some "strategic elements" from Hallmark. "I think of my aunt who puts it on right on a Saturday. She's puttering around the house. She just likes it on in the background," she said. To differentiate itself, Netflix has been looking for glitzier offerings, buzzier names and, occasionally, raunchier plots.
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