The company has been accused of driving up rent.
, which revealed that RealPage’s YieldStar software uses an algorithm to “help landlords push the highest possible rents on tenants.” As noted by, YieldStar’s algorithm uses the non-public rental rates gathered from the landlords and property managers that are its clients. YieldStar then repackages that information in an anonymized form to make rental rate recommendations to its users, indirectly giving landlords access to their competitors’ pricing.
The “rate setting software essentially amounts to a cartel to artificially inflate rental rates in multifamily residential buildings”’s report states that the algorithm’s design has “raised questions among real estate and legal experts about whether RealPage has birthed a new kind of cartel that allows the nation’s largest landlords to indirectly coordinate pricing, potentially in violation of federal law.
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