The digital experience has certainly improved 60% of the typical consumer mortgage process, but people still need to be involved. - proptech realestate
Alex Leduc, CEO of Canadian-based proptech Perch with the goal of empowering people throughout the entire home buying process.
In fact, 77% of Canadians polled in 2020 expressed a lack of confidence in being able to afford the home they want. With traditional lenders, homebuyers are facing lengthy waits, a lack of transparency, and they aren’t presented with the tools necessary for them to make informed decisions. In the digital era, there’s no reason that getting a mortgage and buying a home can’t be a completely user-friendly experience, with all the processes in the hands of the buyer.
With that being said, one of our largest advantages over our competitors has been in automating 65% of the mortgage approval process. We go beyond just offering mortgages, we have the platform in Canada that empowers users to optimize their path to homeownership and then maximize the wealth they have as homeowners. Our focus on balancing technology and expert advice enables us to create a better outcome for everyone involved. Everything we do is ultimately around building a real estate ecosystem that empowers users to make better decisions.
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