The response (or lack thereof) to the Kansas City kicker’s commencement address at a religious college suggests the culture wars are coming to an end in sports
Over the weekend, Kansas City kicker Harrison Butker gave the commencement speech at a religious college in Kansas.
“I can tell you that my beautiful wife Isabelle would be the first to say that her life truly started when she began living her vocation as a wife and as a mother,” Butker said. It isn’t. Football hasn’t already moved on. Football didn’t move in the first place. Football has reached a point of PR nirvana where it doesn’t need to be seen to care what Harrison Butker, or anyone else, says. In turn, it can expect that the vast majority of its customers don’t care either.
The meta-message of Butker’s speech is this – while the culture wars continue to flare elsewhere, they are ending in sports. Stories are already popping up in the not-quite-press press about how Kansas City quarterback and one-man corporation Patrick Mahomes doesn’t speak to Butker. Soon, we will hear that despite playing alongside him for years, Travis Kelce has never actually met Butker, and until recently thought he was the team chaplain. The publicists have assumed control of this one.
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