The Deals: HyperX Teams With Hit Command for Livestream Events, Tencent Buys Stake in Chinese In-Store Music Provider

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The Deals: HyperX Teams With Hit Command for Livestream Events, Tencent Buys Stake in Chinese In-Store Music Provider
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Gaming and esports brand HyperX will collaborate with Red Light Management’s gaming subsidiary HITCOMMAND for upcoming live and online streaming events.

, a leading music-for-business service provider in China, it was announced Monday .

The deal allows Tencent to promote and distribute its music content to hundreds of thousands of businesses in China that are using Radio Music’s in-store music solutions. Radio Music has over 100 million listeners, according to a release.Under the agreement, Tencent also has the right to further increase its shareholdings to a controlling stake in Radio Music.

Simbals’ audio content recognition technology allows for the accurate identification at scale of music used in various video and audio formats including TV, film, and radio, as well as in live performances and on streaming platforms. Prior to the acquisition, Simbals was a key technology partner for AdRev.The Orchard

to handle the company’s global physical and digital distribution. Under the partnership, One Vision Music will be launching

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