The Dark Metaphor of the Restaurant ‘Reopening Kit’

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The Dark Metaphor of the Restaurant ‘Reopening Kit’
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Signs proclaiming 'we’re safe now!' with little guidance aren’t going to help restaurants as they reopen nationwide

of COVID-19 — a box of 50, which might last a small restaurant a few days and a larger one maybe one night. The rest of the reopening kit, however, is just a bunch of signs. A poster reads “We are Open for Dine-In — Join Us!”; a door decal displaying a hand and faucet proclaims “We are Keeping It Clean and Safe For All”; five red, circular decals encourage patrons to stand six feet apart; a little pop-up sign declares the restaurant supports social distancing.

Boiling down “reopening” to “slapping up signs about safety” is at least consistent with how America has handled the pandemic that has killed over a hundred thousand of our fellow citizens so far. The signs might help restaurant owners draw more customers into their doors, at a time when restaurants need to attract business. They might even encourage patrons and staff alike to behave more cautiously.

On Tuesday, June 2, after a weekend of uprisings against police violence against black Americans, a sea of black squares took over Instagram, ostensibly in support of Black Lives Matter. Instead, the squares

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