The CW Network has named Ashley Hovey chief digital officer, a newly created position, starting April l7 reporting to President Dennis Miller
Network has named Ashley Hovey chief digital officer, a newly created position, starting April l7 reporting to President Dennis Miller.
Hovey will overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms., where she ran the ad-supported business for The Roku Channel, including on-demand and FAST channel content, audience engagement, and growth. As Senior Director, TRC AVOD, Hovey built and led the Kids and Family, FAST, Music, and Espacio Latino businesses, drove overall partner strategy and monetization, and managed the multiplatform offering.
While Hovey is officially the first exec to hold the title of chief digital officer, the network’s activities in digital and streaming had long been overseen by Rick Haskins, who spent a decade and a half at the CW.
“Ashley is a trailblazer who knows what it takes to build a successful entertainment brand from the ground up and we look forward to having her play a vital role in helping us expand and monetize The CW Network’s digital footprint,” said Miller. “I’m excited to join the Network at a crucial time when anything and everything is possible in TV and streaming,” aded Hovey. “The CW has an amazing audience and history, and … I cannot wait to grow the Network to new heights.”
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