LIV Golf's tournament in Oklahoma had an exciting finish on Sunday afternoon.
For viewers in most major markets in the United States, the only way to actually keep up with the end of the tournament was through The CW app.
While LIV Golf’s ratings haven’t been great so far in its second season — which is its first with a real television deal — a playoff should have drawn the best numbers of the day. Had this happened on the PGA Tour, NBC or CBS would have undoubtedly extended its coverage to take full advantage of the ratings bump.
Now, it's not really clear how many people actually missed out on Johnson's win in Tulsa on Sunday. LIV Golf has a revenue-sharing arrangement with The CW, and that's only in certain markets throughout the country. Thein the final two days of competition. During those two tournaments, an estimated almost 30 million viewers weren't even able to watch the tournament on their local channel.
The numbers from last weekend’s tournament aren’t out yet, but it’s hard to imagine golf fans will be that upset over the TV snub for very long. Many LIV Golf members are already on their way to the PGA Championship this week at Oak Hill Country Club in New York. The league has another tournament in the Washington, D.C., area later this month, too. It’s very easy to just move on and turn attention to the second major championship of the year.
But the decision to cut away from the biggest moment of the weekend in Oklahoma on Sunday shows just how far LIV Golf truly has to go broadcast-wise in its battle to compete with the PGA Tour.
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