Tourism officials estimate 75% of Los Angeles travel-related workers have been furloughed.
will reopen is unclear, with government and medical experts suggesting that such destinations may open in phases over the next several months.Once stay-at-home orders are lifted, Wooden said, the tourism board hopes to launch a campaign to try to encourage visitors from within California and the surrounding states to visit Los Angeles. A campaign to reach out to international visitors will come later, he said.
The tourism forecast for California estimated the state had 613,000 fewer tourism and travel jobs in April compared with the 1.2 million such jobs in the same month last year. One of the most painful financial blows to the travel business will be the loss of lucrative international travelers, according to the forecast. The number of international visitors is expected to drop by nearly 60% to only 3 million foreign tourists in 2020 while domestic visitation will drop by about 41% to about 26 million, the forecast predicts.
A burgeoning middle class in China has helped fuel a surge in Chinese tourists in Los Angeles, spending an average of about $6,900 per visit,The number of local hotel rooms booked by tourists is expected to drop to about 16 million this year, down from the previous projection of nearly 31 million before the coronavirus outbreak, according to the Tourism Economics forecast.
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