Marijuana use is still much more common among millennials, but older folks represent a growing portion of consumers, a trend that cannabis investors hope will continue as more baby boomers retire
The waiting room at NiaMedic Healthcare & Research Services looked just like every other doctor’s office at the Saddleback Medical Center in California’s Laguna Hills: unflattering overhead lighting, landscape paintings and a smiling person in scrubs behind the reception desk. It was the ideal location to attract NiaMedic’s target demographic: seniors.
“The short answer is yes,” said Alon Blatt, NiaMedic’s director of business development. “The constant pain, the arthritis, the fatigue, the trouble sleeping, the anxiety—we see cannabis help with all of these.” As legalization of cannabis has spread across the country, the stigma and suspicions around using marijuana for therapeutic purposes have begun to fade—even among older people. Eleven states allow anyone over 21 to purchase pot and another 22 permit medical use with a physician’s recommendation. Between 2006 and 2013, the percentage of those over 65 reporting cannabis use in the past year rose nationally to 3% from 0.
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