From Ocean Spray’s CBD debut to a superfood infused by bees, here are five takeaways from the world’s top culinary festival.
The three CBD companies who were invited to partake — CarryOn, Lord Jones and Red Belly Honey — were ultimately selected because they “are all high-end brands that support people's wellness mission,” stated Food & Wine Classic in Aspen executive director Diella Allen. Beyond official participants, other cannabis brands hosted activations over the course of the weekend to capitalize on the captive audience of tastemakers in town.
“We look for brands that align with the Classic’s attendees and the editorial mission when selecting exhibitors for the event,” explained Allen. “This is how we select all exhibitors — are they newsworthy? Has Food & Wine covered them? Do they enhance the experience by introducing them to new products and sharing new trends?”
From Ocean Spray’s CBD beverage launch to a superfood infused by bees, here are five top takeaways from the 38th Food & Wine Classic in Aspen.Upon entering the iconic white tents of the Grand Tasting Pavilion, the first sight many passholders set their sights on was a colorful, candy shop-esque display table by Lord Jones — arguably the original “luxury cannabis” brand to emerge in the post-legalization era.
“There is nothing like the ritual of starting any experience with a Lord Jones Old Fashioned Hemp-Derived CBD Gumdrop, so this placement as the first touchpoint before entering the event was kismet,” reflected Lord Jones general manager Summer Frein. “The world of food and wine in and of itself is an art — there is a meticulousness that goes hand-in-hand with achieving culinary success. We have always felt that cannabis deserved a seat at the this table.
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