Nilay Patel talks with Marques Brownlee, otherwise known as MKBHD, about building a business as a YouTuber, how content creators make money, and how to scale when you are the brand.
Marques Brownlee is one of the best reviewers I know, and also one of the most savvy and successful YouTubers. And he’s been in the game for a long time: he started the channel MKBHD in 2009 when he was just a teenager making videos about his new HP laptop. Since then, he’s grown it to one of the biggest tech channels on YouTube, with 13.5 million subscribers, a podcast, and a growing support team.
that’s just you. You are a pretty unscalable property. That group of people you’re bringing in and hiring, is that to help you spend more time in front of the camera or is that an attempt to scale you in a different way? It’s a little bit of both, actually. We look at the MKBHD channel one way, and I think that will still be me in front of the camera, but we also are planning on starting other channels that have a different look, where there’s multiple people on camera.
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