The Bottom Line: Needle Watching -- Kamaru Usman’s title defense opposite Leon Edwards at UFC278 should reveal much about his drawing power at the box office. via ToddMartinMMA
Evans absolutely could draw in a big way, but he needed a good dance partner. It wasn’t that he needed to be carried, either. He was central to the interest in his top fights, and his opponents would not have done nearly as well without him. Evans was the inverse of St. Pierre: 300,000 or so homes might be his base of interest on pay-per-view, but 650,000 or even more might join with the right opponent and dynamic.
Usman for most of his career seemed an unlikely superstar. He didn’t have a flashy style or a boisterous personality. His path to the title took longer than it likely would have if the UFC had more confidence in his potential as a star. Since winning the title, however, Usman has done very well for himself in captivating the public interest. Certainly, his dominance in the Octagon has played a big role in that. The fact that he’s fighting a more exciting style has helped.
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