'The Boogeyman' TikTok stunt lets viewers haunt influencers.
While Spider-Verse will be lighting up the box office this weekend, there’s one hidden horror gem that you and your terrified best friend don’t want to miss. That would be The Boogeyman from director Rob Savage. The film, based on the Stephan King short story of the same name, continues 2023’s standout year for horror and the trend of cleverly scary marketing campaigns.
The fright-filled experience took place over on TikTok where various influences were locked in a room for 12-hours. Their goal was to attempt to sleep in the room for those hours from 9 PM to 9 AM. The only problem, besides the general creepiness of the situation, was that viewers watching the livestream had control of what happened in the room by using the chat. They were the Boogeyman to these poor souls.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT What’s The Boogeyman About? The Boogeyman follows a father named Will Harper and his two daughters, Sadie and Sawyer, dealing with the tragic loss of their wife/mother. However, things only get worse when a new patient of Will’s brings a dark force into their house only known as The Boogeyman. If the Harper family wants to survive this demonic force, they must unite before it's too late.
The Boogeyman’s Haunting Theaters Now As of right now The Boogeyman is estimated to make $15 million in its opening weekend which is not bad considering its competition. However, with scary good marketing like this latest TikTok campaign, that box office projection may only be going up. The Boogeyman’s in theaters now. The trailer and Collider's own interview with the cast can be seen down below.
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