The increasing use of AI to create realistic images poses a significant threat to photojournalism, raising concerns about authenticity and eroding public trust in media. A recent example saw an AI-generated image of a girl and a puppy in floodwaters being shared by a Republican senator and going viral, highlighting the ease with which manipulated images can spread. The rise of social media and the proliferation of images make it increasingly difficult to distinguish between real and fake, posing a challenge for both individuals and institutions.
It was a poignant and disturbing image: a teary-eyed young girl cradling a puppy, sitting in a rescue boat in the flood waters of Hurricane Helene.
The power of photojournalism is its ability to reveal the truth, showing an accurate accounting of an event that happened. News photography adheres to a strict code of ethics. Photos are not digitally altered beyond minor adjustments for colour and exposure, and they are not staged. When-AI generated photos are folded into the global image bank, what is real and what is not is the challenge of our times. In a, only 61 per cent of people could recognize an AI-generated image as such – a proportion that will shrink as the technology advances.
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