Kevin Robilllard is a senior political reporter for HuffPost. He previously covered the 2016 elections and transportation policy for Politico. He’s also written for TBD, Newsweek and Congressional Quarterly. He’s a graduate of the University of Maryland, where he was editor-in-chief of the student newspaper, The Diamondback.
“Donald Trump wants to cut taxes for these guys,” a narrator says as images of Amazon founder Jeff Bezos and Tesla CEO Elon Musk, the second-richest and richest man in the world, respectively, appear on screen. “ Kamala Harris wants a tax cut for middle-class families.”
Parikh and Fulks are among the leading figures in the sprawling effort — costing more than a billion dollars, involving hundreds of operatives and staffers, and resulting in a potentially uncountable number of ads — by theand other allies of Harris to solve one of the biggest problems they faced at the beginning of the election cycle: Disaffected voters, hammered by inflation,Whether Harris, the party’s nominee for barely more than 100 days, is elevated to the presidency will come down in no...
In fact, many of them don’t watch broadcast or cable television at all, except for rare moments like the Olympics and NFL games, events for which both campaigns eagerly bought up television time. The Harris campaign and FF PAC each put more than half of their ad buys toward digital advertising, where they were joined by a second super PAC, Priorities USA, which only does digital advertising.
The Harris campaign would occasionally deploy so-called “brain rot” techniques to grab viewers’ attention, for instance by running a clip of Subway Surfers gameplay alongside otherwise-normal advertising content. But most of their attention-grabbing techniques were more mundane: making sure ads used different angles, or making sure the person delivering the message changed what outfit they were wearing, so viewers wouldn’t just assume they were seeing the same ad for the second or third time.
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