The Big Boss talks: Daddy_Yankee is teaching reggaetón's stars how to own their careers. Read the full cover story here:
hits since “Gasolina,” including the record-shattering, paradigm-shifting “Despacito” alongside Luis Fonsi. “He was at the forefront of the two most important shifts in Latin music,” says Jorge Mejía, president/CEO of Sony Music Publishing Latin America and U.S. Latin, of those two tracks. “Before ‘Despacito,’ the notion that Latin songwriters could collaborate on a world stage was not commonplace.
But final say on everything comes down to Yankee himself. “His attention to detail is unmatched,” says Simran Singh, his attorney for the past five years. “He looks at everything. He studies music today as he did 20 years ago — the numbers and the metrics, and he’s thinking about everything from the marketing side way before he releases a song.”Ambush T-shirt, Hudson Jeans pants, Y3 shoes, Richard Mille watch, David Yurman jewelry and Cutler + Gross sunglasses.
“Fans are finally ready to listen to a full album on streaming platforms,” says Yankee. “We need to create a moment, and what better people than Sir Lucian and Michele Anthony to do so? Republic has a sense of [Latin] culture, and they have a lot of Latinos in their teams. [Universal Music Latino] was my distributor, but everything else, I did on my own. Now, UMG, they’re my partners.
No one wanted to sign me. I tried. Honestly, no one believed in the music, period. They thought [reggaetón] was a fad. They’ve been telling me I’m a fad since 1990. They’ve been telling me to retire since 1990. I tookto EMI and Universal but they weren’t interested in that kind of music. Their offer was they’d pay me $10,000 or $15,000 to release it but they’d keep the masters.
That’s what I mean: Right now we have elevators, not stairs. And in music, you have to take the stairs to navigate the highs and the lows. Most of these kids talk to me, and what I see is they can’t deal with failures. They worked, they learned how to use Pro Tools and they exploded. They haven’t gone through a process. So when they hit that hard patch, which happens to all of us, how will they work through that? This generation doesn’t have the tools that are vital for longevity.
But the business is flexible, and I’m flexible in many areas. I understand that sometimes, we’re talking about cultural moments rather than simply chart position. “China” [Anuel’s hit featuring Karol G, J Balvin, Ozuna and Yankee] is a good example. I saw it as a song that was important for the genre. When we do these collabs with many artists, there are times when [I’ve agreed to divide splits] in equal parts, because it’s important for the genre.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Ted Lasso’ Stars, Writers Score Big Paydays for Season 3 (Exclusive)Sources say producers Warner Bros. TV and Apple TV+ are also negotiating over TedLasso's licensing fees, with the studio's linear rights to the Emmy-nominated comedy at the center of the battle
Read more »
Offices Reopen With Safety Plans, but Big-City Commutes Spook WorkersCompanies are trying to arrange the safe return of workers to big-city offices, but one factor remains beyond their control: the mass-transit commute.
Read more »
Why climate reparations must be America's next big fight.TheReidOut Blog: 'The U.S. has placed Black and brown communities at a disadvantage in fighting the climate crisis. That must be fixed.'
Read more »
Granderson: Carl Nassib's debut as an openly gay NFL player is a big dealEven if the Raiders aren't flying rainbow flags, Monday's game marks the end of a century of institutional homophobia, writes columnist LZGranderson. (via latimesopinion)
Read more »
ViacomCBS Wants to Lure Big Producers With Ownership Stakes in BET VentureWhen producer Aaron Rahsaan Thomas was exploring his next career opportunity, there were offers from streaming services and TV networks. But one suitor was promising him something the others weren’t: ownership.
Read more »