Sometimes you don’t need the stress of choosing what to watch.
The future of streaming is ads
It’s the same bargain as TikTok and YouTube, but what I’ve found really compelling about FAST TV isn’t the affordability or the solid array of content; it’s how liberating it feels to remove some of the choice from the situation. When I’m trying to binge-watch a show, there’s always the sense I need to pay attention; there’s a small level of stress to make sure I don’t miss anything. And it’s not just for new shows.
and felt no anxiety. I wasn’t needing to track where I was in a rewatch or make sure I didn’t miss a scene or episode. The stakes were lower, and I was fine leaving it on while I vacuumed up more dog hair than I thought my dog was capable of shedding. And unlike more social media-driven stuff such as TikTok and YouTube — which also shove free content in your face for the low, low price of your attention on occasional ads — I wasn’t having to babysit Pluto. I didn’t need to pick the next thing or accidentally futz up an algorithm by letting something autoplay. I didn’t need to flick up on my phone to see the next show. I could just tune in on my TV and continue on with my day.
This behavior isn’t a stranger to everyone — my mom leaves HGTV on in every room of her house. But it’s increasingly alien behavior for a lot of us. If you’re like me, you’ve just gotten used to bingeing or watchingin bite-size clips on TikTok next to cake decorating videos. The primary way to just freely watch stuff and forget it, broadcast TV, is on a decline, and its great hope, ATSC 3.0,
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