The best in electronic gear and sporting goods for braving both the real world, metaverse and beyond.
For those who didn’t grow up gaming—a demographic that’s shrinking by the day—it’s easy to miss just how profoundly that industry has transformed, and exponentially expanded, the retail universe. Globally, gaming is bigger than streaming music and movies combined, and most of its revenue comes not from the titles themselves but from in-game purchases within those worlds, everything from virtual weapons and land to tools, toys and transportation.
It’s easy to be cynical about intangible goods, but cynicism misses the point. Shared virtual worlds—collectively referred to as the metaverse—constitute a major economy whether you’ve visited or not, no different than Macau. And after luxury companies largely sniffed at the need for a digital presence during the advent of Internet 2.
So while the idea of, say, a name-brand virtual surfboard may seem silly, consider that many would say the same about a mechanical watch in the smartphone age. What matters is demand, and craving for luxury-branded digital goods is not only real but significant and bound to become more so. Companies used to making products for the physical world need to figure out a way to serve that demand if they want to stay relevant.
Besides, it’s not like there’s no such thing as digital craftsmanship, as anyone who has seen the difference between clumsy and hyper-realistic CGI can attest. And after two years of pandemic-induced remote interactions, the idea of mainstream virtual gatherings is no longer so far-fetched.
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