'When you consider that what’s being displaced as the paragon of cool is just a suburban white minority’s youth culture, you get a better sense of why we keep having this conversation.' michellem_sc writes
Photo: Digital Art/Getty Images Doggo. Pupper. I did a thing. So that just happened. Adulting! But first, coffee. THIS! Pizza and taco emoji in a Tinder profile. Skinny jeans. Side parts. Harry Potter houses. Earnest girlbossing. SuperWhoLock. BuzzFeed accents and Tumblr brain — these are the kind of styles, vocabulary, and behaviors that allegedly make millennials egregiously identifiable on the internet.
In an essay this month for The Atlantic, Kate Lindsay revived the discourse by elaborating on her July 26 newsletter about “the millennial pause.” That refers to the hesitant pause at the start of a video when the speaker confirms they’re recording, according to the term’s originator, @nisipisa.
But to borrow from the millennial internet playbook, I’d like us to aggressively zoom in on our subject: When we say “millennials,” who exactly are we talking about? As many creators have chimed in on this round of discourse , the millennial quirks being branded as corny and uncool represent a very narrow slice of the very online youth of the 2010s.
As Rob Dozier put it for Paper in 2020, today’s white kids grew up on the Black internet of the 2010s: While one part of the millennial internet wallowed in a snobby hipsterdom that quite literally looked to 1890s Americana for its Manifest Destiny chic, another leaned into the Tumblr-ization of Swag/Jerk culture and a Kar-Jenner-led wave of digital blackface. This too was millennial culture — a confused repackaging of white protagonism.
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