In 2013, The Basement was born, as a Facebook community for like-minded people to discuss streetwear, with the likes of Supreme and Nike at its epicenter.
“It’s a combination of commercial experience and understanding the sneaker culture combined heavily with third-sector charitable background, which makes The Basement a company that has social missions and ambitions not just making money and putting out cool s–t, if it doesn’t add value or purpose to our community of young people then we’re not interested, either,” said Ropes. That ethos has helped catapult the brand into a tight-knit hub.
The feedback they received from their members was that they all wanted content that was longer form and more traditional as opposed to 15 second reels andNone of the names in the debut issue are recognizable to media insiders — instead, they are all community members who have pitched in to create the larger than A4The Basement’s goal is to reach young people, but not to dictate new trends to them.
The Basement is working to move away from Facebook and launch its own platform, which is in its beta stages. Joining The Basement is the equivalent of waiting for an Hermès Birkin bag in the streetwear world — with some users waiting around two years until they’re accepted, but it’s not because the founders want to be gatekeepers.
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