And just like Midge, it’s about to burst.
? Or Barbie luggage? What we’re saying is there’s a lot to know about with Barbie these days, and that’s no accident. It turns out that the current onslaught of Barbie merch, which is tying in with theWall Street JournalAnd the choice to have the merch extend beyond dolls was deliberate. “The bigger opportunity for us is going to be outside of the toy aisle,” Mattel president and COO Richard Dickson told. The strategy? Increase the consumer audience from people buying for kids to all ages.
That means capitalizing onBrands, for their part, are more than happy to oblige. Pink is a high seller anyway, according to Forever 21 CEO Winnie Park. “Pink appeals to men, women and them,” she told, in an attempt to identify the three genders. In fact, pink drives 15 percent of their sales. And in line with the movie’s move toward a capitalist-friendly version of feminism, brands are following suit.
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