Athletic departments reeling from pandemic losses are turning to alcohol sales, gambling partnerships and even cannabis sponsorships to raise money
There once was a time when college football was so flush with cash that it could afford to turn up its nose at partnerships with “sin industries”—alcohol, cannabis and sports gambling. The pandemic changed that.
Universities are throwing their moral qualms out the window as they struggle to recover from the massive financial blow dealt by truncated seasons and fanless football games in 2020. The result is a lot more booze for sale in stadiums and a lot more betting partnerships in college sports.
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