The BAFTAs Dress Code Called for Sustainable Fashion, But Did Celebrities Follow Through?

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The BAFTAs Dress Code Called for Sustainable Fashion, But Did Celebrities Follow Through?
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Award show-goers at this year's BAFTAs were strongly encouraged to re-wear existing pieces, seek out environmentally friendly brands, and showcase green design on the world stage—only that didn't exactly happen.

The 2020 BAFTA ceremony will go down in history as one of the most sustainable awards season events ever. Even before guests entered Royal Albert Hall, they received instructions on how to minimize their carbon footprint. The guidelines included everything from how to make eco-friendly travel arrangements to notes on the night’s plant based-menu. By far the most exciting recommendations pertained to style.

One has to wonder why so few observed the dress code given the access to fabulous vintage, the wealth of brands who focus on environmentally-sound fashion, and the sheer amount of clothing most stars cycle through during a press tour. Kate Middelton was a rare exception, attending the event in a Alexander McQueen gown she first wore on a visit to Malaysia in 2012. It looked just as stunning the second time around.

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