The debut shows the brand's potential to transcend its cult status
—quickly made it onto fashion insiders' radars and into the street style of Rihanna, Dua Lipa, Hailey Bieber.
While The Attico deals in the sort of high-wattage pieces that are easy to envision under the lights of a fashion week runway, the brand has never held a show. But the brand is growing up, and for their Spring 2024 collection, The Attico decided to finally have a proper fashion show. For the brand's runway debut, The Attico shut down a residential street in western Milan's Arco della Pace neighborhood. The show included 42 looks, mixing sheer fabrics and mirrored sequins fit for a warehouse rager with supersized utility jackets and cargo pants—plus some extra-oversized outerwear—that arrived over a pulsing synth soundtrack.
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