The Athletic is setting its sights on one of the most popular sports in the world: Formula 1.
The New York Times
–owned subscription-based website is hiring a dedicated team to follow the international auto-racing sport and the multibillion industry surrounding it, further expanding the paper’s footprint in sports media. In many ways, F1, one of the fastest growing sports globally, is a natural fit for The Athletic, which, per editoralready has a “huge operation” across England and now in Spain covering European soccer. The world’s premiere auto-racing sport only recentlyto hold three F1 races in one season, including one that’ll go right down the Las Vegas Strip. “It’s sort of a breakout moment for a sport that had already broken out.
The expansion into F1 is the first major move that Ginsberg has made since taking over the website. The Athletic has
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