While ridiculed, former U.S. President Donald Trump's NFT drop demonstrates the value of attaching real-world benefits, or utility, to digital assets.
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“The chance to meet Trump if you own the right NFT is a great benefit,” said Jon McNaughton, an artist who launched his own unsanctioned Trump NFT collection earlier this year. Trump didn’t just back the drop — he teased it as a “major announcement” beforehand and then wrapped the collection in a sweepstakes with several, including a chance to meet the twice-impeached former president. There’s also a golf outing, Zoom calls and autographed memorabilia up for grabs.
McNaughton called the “Trump Digital Trading Card” collection “fun,” but he said it was fashioned using “highly Photoshopped digital images.” McNaughton said he hand “painted new characters and elements,” “used elements from existing paintings” and strove to create “layers of political nuance,” all in order to give depth to each of the 4,547 NFTs in his collection.From a sales-volume point of view, there also is no comparison.
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