Why a giant of college sports is burning to the ground.
The Pac-12 Conference, which started in 1915 as the Pacific Coast Conference and donned a bunch of names over a successful century of Western teams playing games with each other, is dead.
After USC and UCLA exited for the Big Ten last summer, and after Colorado headed for the Big 12 last month, the conference took on additional water on Friday: Oregon and Washington, the Pac-12’s biggest remaining fish, joined their Los Angeles counterparts in the Big Ten. The Big 12 Conference is now also adding Arizona, Arizona State, and Utah, news that broke just minutes after the Pacific Northwest schools decided to join the Midwest.
, but that will be more than they were likely to get if they had stayed in the outgunned Pac-12. Someone might look at the TV cash disparity and conclude the Pac-12 never had a chance to survive.But the Pac-12’s predicament is worse than simply not being able to compete financially with the Big Ten and SEC. The world was big enough for the league to survive in a reasonably strong form anyway, as a secondary but still powerful conference with a distinct Western identity.
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