After a decade and a reported $1 billion spent annually, Apple's infamous 'Project Titan' couldn't survive the tech layoff apocalypse.
For years, it was believed to be the biggest game-changer the automotive sector had ever seen—beyond any Tesla or any other startup's effort. But after a decade that was marked with uncertainty, reported infighting over its purpose and a rumored $1 billion spent annually on development, the Apple Car effort is said to be finally dead, Bloomberg reported today.
After all, why not? On top of Apple's own tech might, the company poached top talent from across the car industry and its related fields, including veterans of Tesla, Mercedes-Benz, General Motors, Ford, Samsung and others. At one point, this helped fuel rumors that Apple might buy Tesla outright. But problems arose almost from the start.
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