The absurd language used by job adverts

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The absurd language used by job adverts
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Superheroes need not apply

THERE IS an old Army joke about a sergeant-major who asks his platoon whether any of them are interested in music. When four hands go up, the sergeant says “Right, lads. You can carry this grand piano down to the officers’ mess.”

Another British company advertised for “a call-centre Ninja, a superhero in people”, a job description which sounds a little over-the-top for what was in fact a role at an insurance broker in Isleworth. Lest you think that ad was an aberration, Indeed also featured jobs for “a black-belt prioritisation ninja”, and another demanding a “ninja-like attention to detail”.

Bartleby feels passionate about his wife, the fortunes of England’s sports teams and the absurd and alarming notion that Boris Johnson might become his country’s prime minister. But when it comes to work, passion may not always be the most appropriate emotion. Would patients prefer a “passionate” surgeon or one renowned for keeping a cool head? As emotions go, pride in one’s performance seems important, as does a degree of empathy for colleagues and other people affected by what you do.

Instead of talking about passion, employers should really be asking for enthusiasm. Workers may not learn to love their jobs, but with the right attitude, they can get enjoyment from the simple act of performing their task well. As well as keeping workers content, it ought to be enough for most bosses.

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