K-beauty may call to mind skin care, but Seoul is an epicenter for hair innovation, too.
. But this is a more natural version called a "wind perm." The ideal look is the type of windswept hair you’d get from a day at the beach . Perms that add C- and S-shaped waves and curls give hair an airy, windblown effect, says Chahong.
The trendiest style in Korea has “hair along the forehead and sideburns being cut very short, like baby hairs,” says Song. The goal of the face line cut is to achieve a youthful, face-framing effect by creating wispiness along the hairline. Chahong also likes to add soft layers around the cheeks and jawline for makeup-free contouring. "The beauty trend has changed — less [is] more," she explains. "In particular, soft lines rather than strong lines are now popular.
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