This year the viewing to award shows have been plummeting. This Sunday's Primetime Emmy Awards should be no different.
... [+]Danny Moloshok/Invision/APPrimetime Emmy Awards, the show will also be live streamed on Paramount+ along with a few other viewing options. The annual awards show is televised the night before the start of the 2021-22 television season. Cedric the Entertainer will be hosting the Emmy Awards for the first time. With concerns about Covid, the Emmys will scale back on the number of attendees and the location will be an outdoor tent adjacent to the Staples Center.
The Emmy Awards come at a time when the ratings for live awards shows have been in a nosedive. Last year’s Emmy Awards averaged just 6.1 million viewers, the lowest to date. This year’s Oscars on ABC averaged just 10.4 million viewers, making it, by a wide margin, the least watched Oscars telecast of all-time. The 2021 Grammy Awards on CBS also reached a new low, averaging only 8.8 million viewers. Two weeks prior The Golden Globes on NBC averaged just 6.
More recently, last week, the MTV VMA’s averaged fewer than 900,000 viewers, making it the least watched VMA telecast to date marking the eighth straight year of audience declines. By comparison, the 2011 VMA’s averaged a record high 12.4 million viewers. With the genre losing its popularity and the Emmy Awards once again going head-to-head with a marquee matchup on NBC’sAs in recent years, many Emmy Award nominees came from premium pay cable networks or streaming video providers.
Streaming video should dominate the awards show. Online programming accounted for seven of the eight nominations for Outstanding Comedy Series. Streaming video also accounted for six of the eight nominates for Outstanding Drama Series.
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