'A quick swipe or two a day breaks down to a cost per wear in the pennies'
Photo: Courtesy of the retailer Remember mood rings? Looking back, what was clearly just a simple thermochromatic mechanism supplied endless wonder to our adolescent selves. The appeal seemed prescient and a little bit scientific. The mood ring key would discern what blue-green or blackish purple meant for your current state of mind as if you — the person experiencing the moods firsthand — wouldn’t be able to know. That allure of customized, self-adjusting goods never really went away.
I came across the Winky Lux pop-up in SoHo this summer and was drawn in by the effervescent, of-the-moment branding — which was clearly meant to be Snapchatted or TikToked. Shaped like clip art of a pill capsule, the Flower Balm is adorable in its own right. Inspect the bullet and you’ll find a Borrower-sized chrysanthemum embedded into the balm, making it look quite a bit like the enchanted rose in Beauty and the Beast.
And unlike some other similar formulas on the market, neither of these are waxy, odd-smelling, or offensive in taste. I also distinctly remember this kind of thing being available behind the counter at beauty supply shops growing up, but those felt a little more like Halloween makeup than I prefer.
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