Could epidermal growth factor be the next blockbuster K-beauty ingredient?
“The U.S. is not showing as much interest in skin care as they were during the pandemic or earlier,” said Spate cofounder, Yarden Horwitz. “There’s a great opportunity for brands to look at what consumers are searching for in Korea and to figure out how they can bring that interest to the U.S.”
Horwitz noted that while it’s not yet among the top growers, salmon sperm DNA is also gaining traction in Korean skin care, and is said to improve collagen production. Here, the top trending ingredients searched across skin care products in South Korea, ranked by increase in average monthly searches.
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