Exploring uncharted waters, the healthcare landscape in 2024 unveils transformative trends like generative AI, personalized medicine and IoT-powered virtual hospitals
A longer-living population, the emergence of transformative technologies with applications across the healthcare spectrum, and continued global economic uncertainty. These are the key societal drivers that will impact healthcare in 2024.Their convergence means we are heading into uncharted waters. On the technology side, artificial intelligence promises to dramatically change everything from the way we develop medicine and treat patients to the business and commercial side of healthcare.
And just as powerful will be the changes that are being made to shift the focus from reactive to preventive care in the hope of preventing an aging population from becoming an overwhelming burden on healthcare systems around the world. With these factors in mind, here's my overview of what I believe will be the most prominent trends in 2024.AI will be instrumental in many of the trends here, but generative AI, in particular, will be particularly impactful over the next 12 months. It will democratize access to other transformative AI applications, making it easier to implement and interpret results and generate personalized recommendations.
At a high level, this term refers to the creation of tailored treatment plans for individual patients. In practice, this is increasingly being done with technology and data. The most advanced applications are in genomics, where AI is being used to analyze patients' DNA to diagnose and treat diseases and to create medicines that are personalized to specific people down to the molecular level .
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