Los Angeles used to hold the Fiesta de las Flores in the springtime, but the parade couldn't stay fresh long enough to outlast its predecessor, Pasadena's Rose Parade.
Until 1960, Long Beach was the home of the Miss Universe beauty pageant — and a massive parade, seen on this postcard from Patt Morrison’s collection. Text printed on the back of the card says, in part, that the yearly July parade “makes beautiful Long Beach the ‘Beauty Capital of the Entire UNIVERSE.’”
Another kind of parade made the news in Long Beach in 1960. What the NAACP expected to be a very small protest, the third in three weeks, against segregation outside two dime stores’ lunch counters turned out to be too big: about 250 people showed up, and the organizers called off the parade out of fears over traffic congestion — which would have given police an excuse to shut the whole thing down.In 1978, Jan.
Well, the Doo Dah was kind of lightning in a jar. It went along just fine for some years — peaking at about 100 entries and 60,000 spectators — but it was hard to reproduce the quicksilver nature of the earliest parades.. The TV broadcast rights people wanted more predictable schedules and more disciplined orders of march.
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