That Socially Responsible Fund May Not Be as ‘Green' as You Think. Here's How to Pick One

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That Socially Responsible Fund May Not Be as ‘Green' as You Think. Here's How to Pick One
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That impact fund may not be as ‘green’ as you think. There are some simple steps investors can take to make sure their fund aligns with their values.

Investors poured $69.2 billion into ESG funds last year, an annual record, according to Morningstar.

Women and younger investors are most likely to be interested in ESG investments, according to Cerulli Associates survey data. About 34% of financial advisors used ESG funds with clients in 2021, up from 32% in 2020, according to the Financial Planning Association. "An individual investor has a lot more [ESG options] and can build a portfolio in ways they couldn't 10 years ago," said Michael Young, manager of education programs at the Forum for Sustainable and Responsible Investment."Almost every [asset] category I can think of has a fund option, so we've come a long way."

Here's an example: Some fund managers may"integrate" ESG values when picking where to invest money, but it may only play a supporting role. Conversely, other managers have an explicit ESG mandate that acts as the linchpin of their investment decisions.last week that would increase transparency for investors and help make it easier to select an ESG fund. The rules would also crack down on"greenwashing," whereby money managers mislead investors over ESG fund holdings.

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