The fitness-industrial complex, much like most of the modern world, revolves around the nine-to-five workday – which has perhaps been permanently disrupted
As the nine-to-five office-based workday becomes more and more obsolete, the big-box gym model is going the way of the dodo, writes Paul Landini.Some tough conversations are being born out of the COVID-19 crisis about the way we work; the way we treat our elderly, disabled and impoverished; the ways in which we travel and engage with the world; and, while we’re at it, the nature of the fitness industry.
This approach has served many well – the naturally motivated, the athletically gifted ... people who, for the most part, already think of fitness as lifestyle. But these folks are the minority.
Jerry Seinfeld summed up this problem nearly 20 years ago: “You see all these people and they're working out. They're training and they're getting in shape, but the strange thing is nobody is really getting in shape for anything. The only reason that you're getting in shape is so you can get through the workout. We're working out so that we'll be in shape for when we have to do our exercise. This is the whole thing.
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