Universal Parks and Resorts is building its newest theme park in Frisco, on a piece of land that is part of a 2,500-acre development that will include the PGA of America headquarters, two golf courses, a campus of the University of North Texas, and thousands of homes. But how did Universal decide on a suburb 30 minutes north of Dallas for its new micro-park?
, on a piece of land that is part of a 2,500-acre development that will include the PGA of America headquarters, two golf courses, a campus of the University of North Texas, and thousands of homes."Frisco has built itself a brand that is recognized now across the country, with projects like The Star and PGA Frisco and those types of things. And this is one that actually they approached us about the project," Frisco Mayor Jeff Cheney said.
"I'm not really surprised that they have decided to take advantage of a theme park industry trend known as micro parks," theme park expert and journalist Carly Caramanna said."These are basically smaller-sized footprint parks. They're not like these mega parks we're used to. They are intended for a regional audience and they kind of satisfy both needs from a consumer angle and for these major companies.
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How did Universal pick Frisco for its new theme park? - Texas Wants to KnowUniversal is building its newest theme park in Frisco, on a piece of land that is part of a 2,500-acre development that will include the PGA of America headquarters, two golf courses, a campus of the University of North Texas, and thousands of homes. But how did Universal decide on a suburb 30 minutes north of Dallas for its new micro-park? Frisco Mayor Jeff Cheney tells Baylee Friday, Universal came to the city with the idea. University of Texas at Dallas associate professor of public and nonprofit management James Harrington says the park is another example of the northern expansion of the Dallas-Fort Worth metroplex, and theme park expert and journalist Carly Caramanna explains that micro-parks are part of a new trend in the industry.
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