Tesla is shifting all of its sales from stores to the internet, saying the move is needed to cut costs so it can sell the mass-market Model 3 for a starting price of US$35,000.
A sign bearing the company logo is displayed outside a Tesla store in Cherry Creek Mall in Denver, Feb. 9, 2019. Published Thursday, February 28, 2019 5:34PM ESTSAN FRANCISCO -- Tesla is shifting all of its sales from stores to the internet, saying the move is needed to cut costs so it can sell the mass-market Model 3 for a starting price of $35,000.
The electric-car and solar-panel company will close many of its stores, but leave some open as galleries or "information centres" in high-traffic areas. Musk didn't give a number of stores that will be closed or employees who will be laid off. "That isn't today's topic," he said.Tesla will offer will offer the standard base Model 3 for $35,000, which can go 220 miles per charge.
"This is the only way to achieve the savings for this car and be financially sustainable," Musk said. "It is excruciatingly difficult to make this car for $35,000 and be financially sustainable."
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