Tesla Leads US Luxury Car Sales Yet Again, Per January 2023 Figures via insideevs.com
, and others. However, the US EV maker has long been considered a luxury brand due to its price points and cutting-edge technology. Even amid the larger price cuts, Tesla's EVs were still sold at prices comparable to luxury classmates.
Tesla doesn't typically start off the year strong, rather, it focuses on dialing up sales at the end of each quarter, with the biggest push at the end of the year. However, opening the year with some of the biggest price reductions the brand has ever offered, on top of the availability of the newly revamped $7,500 US federal EV tax credit made for historic figures for the world's most well-known EV producer., Tesla saw 49,917 new registrations in January 2023.
Based on the numbers, Tesla's sales were up 34% as compared to January 2022. Meanwhile, BMW was up just 2.5%. Mercedes increased its sales year over year by 7.3% and Lexus saw a 6.6% drop.SUV was Tesla's best-selling vehicle for the period, which is to be expected since it saw a $13,000 price drop for the new year. Of the ~50,000 new Teslas registered in January 2023, nearly 29,000 were Model Ys, which marks a 56% increase year over year.
While this is encouraging, keep in mind that it took every luxury and mainstream automaker combined to sell fewer EVs in one month than Tesla did alone.
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