Tesla's Shanghai factory delivered its first cars to customers Monday and chief executive Elon Musk said the electric automaker plans to set up a design centre in China to create a model for worldwide sales.
Musk presided at a ceremony where a half-dozen buyers wearing red Tesla T shirts drove away new Model 3 sedans. He expressed thanks to earlier customers who he said made Tesla's expansion in China possible by purchasing imported models from the fledgling brand.
Producing in China insulates Tesla from possible duty increases on imported U.S.-made vehicles from Beijing's tariff war with Washington. Other foreign automakers including General Motors Co., Volkswagen AG and Toyota Motor Co. have long had joint venture factories in China. Total electric vehicle sales fell almost 45% in November from a year earlier to 95,000. Sales for the first 11 months of 2019 were up 1.3% at just over 1 million vehicles.
Tesla faces a crowded market flooded with dozens of electric models from rivals including GM, VW, Nissan Motor Co. and China's BYD Auto and BAIC. They are under pressure to meet government sales targets that shift the cost of promoting the technology to the industry.
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