Terra Bruce Productions wants to rock the Canadian musical theatre status quo

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Terra Bruce Productions wants to rock the Canadian musical theatre status quo
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Backed by multimillionaire Walter Schoeder and headed by Great Big Sea’s Bob Hallett, the company plans to create a circuit for shows to tour from St. John’s to midtown Toronto

The auditorium of the Regent Theatre.involves rehearsing and opening modestly budgeted new revue-sicals and jukebox musicals with eight to 12-actor casts in Newfoundland, where production costs are cheaper, before bringing them to the country’s biggest city, where they can attempt to earn their investment back.

“Our hope is that because of the size and because of the infrastructure we’re putting into it, we should be able to to make this an economical space for other companies and other entities to use too,” says Hallett, over the phone from St. John’s. “We’re not going to use it ourselves for 365 days.” Though the company lasted for only 13 years, it is seen as the beginning of a local, professional theatre scene in Toronto. The likes of Jackie Burroughs, Richard Monette, Kate Reid, Francis Hyland and Gordon Pinsent graced its productions.

“We are recreating a brand-new theatre,” is how Boni puts it of the space, which he notes is already close to the Davisville subway station but will be just a six-minute walk from the new Eglinton Crosstown when the light-rail line opens.

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