DAZN Canada has women’s pro tennis on its lineup and the timing couldn’t be better for the upstart sport streaming service.
Bianca Andreescu’s stunning arrival on the WTA Tour scene has been a promotional gift from the heavens for DAZN Canada. It has also left so-called cord clingers in a pickle about how to watch the Canadian teenager on the tube.
“One thing is for sure,” said Norm Lem, SVP Revenue at DAZN Canada. “The broadcasting landscape worldwide — and Canada is not excluded from that — is changing.” “It was a great way for them to build their brand but also give back to tennis fans across the country,” said Tennis Canada president and CEO Michael Downey.
“It was probably the best weekend in DAZN’s history in Canada because people were just generally interested in the story and they realized that it was DAZN making it available to them,” said Tom Mayenknecht, a Vancouver-based marketing communications executive and sport business commentator. After eventually clearing those hurdles, the list of sports in the DAZN Canada stable has grown significantly. MLB, MLS, boxing, rugby and cricket are available and DAZN Canada also scored the UEFA Champions League soccer rights last year.
Other streaming services have also landed tennis rights in recent years. One notable example came in 2017 when Amazon Prime wrested the British rights to ATP World Tour events from Sky Sports.
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