Digging into a valuable financial book can be perfect for lazy summer days when there’s more time to read and reflect on big-picture goals
Alexandra Horwood is every publisher’s dream. The portfolio manager and investment advisor with Alexandra Horwood and Partners at Richardson Wealth Ltd. in Toronto, admits to spending thousands of dollars on books each year, reading dozens herself – but also ordering armloads online to send to clients.But these aren’t random picks. During client chats, Ms. Horwood turns to the bookshelf behind her desk routinely, grabs a relevant tome, holds it out and asks the client if they would read it.
Not only does it usually arrive the next day, but delivery can be free and there’s little work involved beyond click and send. “I want to impact their thinking and psychology around investments, wealth, their future and what they want to achieve.”
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