The European Commission has ruled that Temu qualifies as a “Very Large Online Platform” under the Digital Services Act.
Temu, the popular Chinese shopping platform, is about to face stricter EU regulations after the European Commission deemed it a Very Large Online Platform under the Digital Services Act . According to the Commission, Temu has confirmed that it has more than 45 million monthly users in the EU, the threshold for being considered a VLOP.
The move also comes just two weeks after other European consumer organization BEUC and 17 of its member groups filed a complaint against Temu. The complaint alleged that the company failed to be transparent with consumers about its algorithm or where its products come from and used manipulative gamification tactics to get consumers to spend more.
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