.TELFARGLOBAL's Telfar Clemens has created a TV channel TelfarTV to collaborate with young creatives and distribute his 'It' bags to dedicated fans.
Going forward, those who want to buy a Telfar bag will need to be glued to their TV rather than their phone. Telfar TV will randomly broadcast QR codes that will take viewers directly to a web link for them to purchase new merchandise. It is part of a strategy that Clemens has branded “a drip not a drop,” as was crooned by Isiah in a jingle written for the event.
“A drip is not a drop. A drip is never announced. A drip is bot free…so if 100 people are watching TCTV, we can drip 100 bags and 100 percent of them get a bag. The drip is for the real ones,” Isiah told the audience. For Clemens, the project aims to reject the notion of content in its current form. While his brand was founded in 2005, the designer has in the last five years benefited from the internet’s viral grind.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
You Can Buy Telfar’s New Duffel Bag on Telfar.TV, a Shopping ChannelThe designer hosted a mock press conference that was part fashion show, part performance art to debut his new television channel and gym duffel silhouette.
Read more »
Telfar Debuts Shoppable TV Channel, Brand New Bag StyleIt's a big day for fans of the label's highly coveted totes.
Read more »
NYFW's Street Style Stars Have Secured the Telfar BagThis season, show goers are stepping out in bright hues and structured silhouettes live:
Read more »
How Telfar Clemens Democratized Fashion and Captivated Hollywood's It Girls Along the Way - E! OnlineTelfar Clemens' highly sought after shopping bags made his brand famous, but this just the beginning for the designer who has crafted collections for White Castle and more.
Read more »
Actors Who Were Miserable While Filming Movies & TV ShowsSee who wanted OUT of their movie – only to be told it’d cost them $40 million! (via toofab)
Read more »
German SPD extends lead over Merkel's conservatives before TV election debateGermany's Social Democrats (SPD) have opened up a bigger lead over Armin Laschet's conservative bloc, a poll showed on Sunday ahead of a primetime television debate between the three main candidates to succeed Angela Merkel as Chancellor.
Read more »