Yes, that means you'll decide how much you want to pay.
The dynamic pricing system will run as an experiment on all new clothing drops through April 24, informing the pricing for future collections. Acting as a way to both collect data and expose the inner workings of the industry’s traditional pricing model, the brand is calling it a “sale in reverse.” On the, they’ve already broken down how it will work, starting with the collection first dropping at the WHOLESALE price .
, the brand has started a conversation about pricing that its customers seem more than willing to take part in.
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